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Boden's Challenging Project Boden is a UK-based direct retailer of premium casual apparel. Since 1991 they have built a loyal following of customers through their catalogues and e-commerce site. However, until recently they had no presence on the high street. Now Boden are in the process of developing a new design concept. They previously had just one bricks-and-mortar store in King’s Road, Chelsea. In 2017, Boden commissioned their first shopping centre store. It was to be a